DES Action.
Sunday Service.
MedShadow Newsletter.
Samples of a few of the campaigns I created and managed. One structured to drive donations, the second, to raise attendance, and finally, one made to increase readership.
DES Action’s
Giving Season Campaign
A matching campaign, created to raise awareness of the effects of diethylstilbestrol (DES), request a formal apology from the U.S. government, and increase funding into the research of those affected by the medication.
It included a petition to request a formal apology from the federal government, which was acknowledged by Rep James McGovern, a donation drive in which every dollar up to $5,000 would be matched, and a brand ambassador program to add additional volunteers.
The campaign succeeded in raising $8,394 in pure donations, leading to a $13,394 donation total, and was acknowledged by Rep. James McGovern.
Justin Morris, a locally renowned mixologist, requested a short series of advertisements to promote his Sunday afternoon event. The campaign needed to put his most recognized cocktails front and center, while also affirming the use of fresh ingredients. Here are some of the materials I delivered, which included photos, flyers and banners, which I shot with a Canon EOS Rebel T7i and edited using a combination of Adobe Photoshop and additional mobile applications.
Sunday Service

MedShadow Foundation’s
Newsletter Campaign
Managed a multifaceted campaign to grow and maintain a base of over 12,000 newsletter subscribers.
Peak Readership
13,134
Total Issues Published
129
Client
MedShadow
Years
06/25/22 to Present